The Power of a Website Redesign: How to Transform Your Online Presence and Boost Business Growth

Walmart. Nike. Barbie. Three giants with a similar eye for the importance of one thing: redesign. Over the years, these powerhouses have invested heavily in rebranding themselves to appeal to the public. The result being, at the very least, a boost in sales and popularity. For example, after efforts to transform the iconic Barbie doll into a symbol of empowerment and inclusivity. The brand reported net sales of over 1.6 billion dollars in the last quarter of 2023. Clearly, for businesses to thrive in today's digital age, redesigning its elements from time to time to appeal to potential customers is a necessity. One of these key elements being its website.

In this post we will explore the importance of keeping a website up-to-date, key sign it’s time for website redesign, the benefits of a modern user-friendly website and a step-by-step overview of a website redesign process.

The importance of keeping a website up to date

Websites are often the first impression people have of businesses which is why they have to be well-designed. This can mean the difference between attracting and repelling customers. For your website to continuously draw potential customers, regular updates are a necessity. An outdated website could cause:

• Low conversion rates and decreased customer engagement

• Loss of credibility among clients

• A plummet in sales

Key signs it’s time for website redesign

Low conversion rates: If your website fails to convert visitors into customers, then considering an update is necessary.

Old-fashioned design: when a website does not look modern and appealing, chances are high that its business may be losing customers.

Poor User Experience & outdated information: people are more likely to quit a website if it loads slowly or contains outdated and irrelevant information.

Non-responsive design: websites appeal more to people when they are adaptable to different screen sizes, i.e. mobile, tablet and desktop. When a website does not meet this need, its visitors will likely dwindle.

The benefits of a modern user-friendly design

• A well-designed website contains relevant meta tags, keywords and content. It also factors in page load speed. These features boost search engine ratings and improve visibility.

• User-friendly websites are more likely to see visitors converted into customers.

If your website content is visually appealing, high in quality and fosters an emotional connection with its customers, it will most likely promote loyalty and advocacy. It is also likely to pull in more visitors to explore the site.

A step-by-step overview of the website redesign process

Redesigning a website could seem like a lot, but breaking down the process into smaller steps can make it more productive and easier to track. You can start with:

• Planning: define your goals and identify the needs of your target audience.

• Research and analysis: do some research on your competitors and identify their website's successful features. Use this information to analyze your existing website and identify the shortfalls.

• Wire Framing & prototyping: Create low fidelity wire frames and high-fidelity prototypes to give a preview of your website’s design and experience.

• Visual design & content Creation: Create a design concept that is modern and compelling but still aligns with your brand's identity. Curate relatable, compelling and qualitative contents that will appeal to your target audience.

• Test & Launch: test for the key features that necessitated the redesign. Ensure that it’s fast, secure and everything works well. Make improvements, if necessary, before launching

• Ongoing Optimization: continue to monitor the site, improving its function and content as needed.

Case study: Walmart

Walmart wanted to improve its e-commerce website to better compete with Amazon and other online retailers focusing on improving product filtering and increasing mobile responsiveness and accessibility. The result was a 98% increase in online sales and a 20% increase in customer satisfaction.

Walmart’s example proves that redesigning your website can be a game-changer for your business. When this need arises, focus on keeping it user-friendly, visually appealing and efficient. At Zigital Marketing Agency we do not only specialize in creating custom websites, we also redesign websites to give your business the boost in sales and customer experience it deserves.